New Video Series: ICF Code of Ethics

The newest version of the ICF Code of Ethics went into effect on January 1, 2020. To give you a greater understanding of what the Code is and what it says about working ethically, ICF has created a new nine-part video series highlighting each section of the revised ICF Code of Ethics.

Click to watch the video series

Read a summary of the changes to the ICF Code of Ethics here


Register Through ICF-VI to Receive up to 50% Off all WBECS Full Summit Packages

Dear Members,

We hope that everyone is enjoying the WBECS Pre-Summit and is taking advantage of the line up of incredible speakers! If you are interested in continuing to learn and connect with brilliant thought leaders and like minded coaches over the next year we highly recommend that you join their Full Summit to continue your learning journey.

Go here to join the WBECS Full Summit 

As a member of ICF, if you purchase your ticket before June 25th, you’ll not only receive up to 50% off all Full Summit packages, but you’ll also get an additional discount of up to $150 by using the promo code WBECSLOVEICF.

**If you’ve already purchased your ticket and did not know about this discount, please contact and they will help you.**

By joining this year’s Pre and Full Summit, you will have the opportunity to earn over 150 CCE Units! You’ll also maintain your exclusive ICF Membership area and concierge team service.

The Super Early Bird price is only available until June 25th, so we highly recommend that you join the Full-Summit now while you can save over 50% on any ticket level, and up to $900 on their most popular Pro Coach Membership package by using the promo code above.

The Pro Coach Membership includes everything you need to be a successful coach – live content sessions weekly, implementation mastery sessions to interact with their global coach community, access to a monthly business development mastermind and a premium coach directory listing.

If you are looking to create an even bigger impact for your clients, see better retention rates and consistently grow your coaching business WBECS has all the resources you need to achieve just that!

Register Here for the WBECS Full Summit today to save over 50%.
*Offer Available until June 25, 2020*



A lot has changed in our world since our last newsletter. We are facing many firsts both in our personal lives and in our businesses. It’s becoming clear that the way through this is by cultivating empathy and compassion for ourselves and for others.

Staying balanced so we can stay connected with our clients

As coaches we connect every day to help our clients stay grounded and navigate the world they live in. To be a support through this change we need to also ensure that we stay balanced and are filling up our bucket – taking time to breathe, moving our bodies, mindfully eating and connecting with people to fill us up.

Staying connected with your community for support and inspiration

As a community we are here to support you. If you need to connect for inspiration or support please reach out to us. At this time we are isolated, but alone and lonely are not the same thing. Staying connected is the answer and our community is here to support each other. Visit our Events Calendar for upcoming opportunities to connect.

Sharing your ideas and expertise

For the foreseeable future our connecting will be online and we would love to hear your ideas for making that meaningful. Please also reach out if you have mastery in an area that you would like to share. Some examples might be a virtual book club to inspire learning or a virtual masters café that would help our new coaches spark ideas on how they can support the world. Please contact Directors of Events, Olga and Alison, for thoughts and interest.

“In order for connection to happen, we have to allow ourselves to be seen, really seen.” Brené Brown

Cheryl Joslin

President, Vancouver Island Coaches Association
ICF Vancouver Island Chapter

Thanks ICF-VI Coaches!


Thanks ICF-VI Coaches!

Bouquets to our ICF Vancouver Island Coaches for Creating a Successful ICW 2020!

ICF Vancouver Island coaches, you really stepped up, and your board is eternally grateful!

#ExperienceCoaching during International Coaching Week (ICW) can be considered a huge success. Over 40 coaches volunteered to provide pro bono coaching sessions to almost 60 individuals. Many of these individuals expressed how they couldn’t believe their good fortune in being offered this opportunity.

In light of the current reality, this couldn’t have happened at a better time. Many coachees will undoubtedly share information about their coaching experience. What a fantastic way to spread the word about the benefits of coaching to individuals and organizations in our Chapter’s communities. There is nothing better than a first hand experience and we have all of you ICW volunteer coaches to thank for that! Hopefully we will all be able to meet in person soon to celebrate.

The ICF Vancouver Island Board of Directors look forward to more fabulous collaborations with you all in the future.



Eva Van Krugel
Co-Chair ICW 2020 Committee
Director of Community Relations-South Island


As ICF coaches, the quality of our coaching is our most valuable asset, which is why this year our chapter is partnering with WBECS – the World Business and Executive Coach Summit to provide you with this terrific opportunity to expand your coach training.

What is WBECS Pre-Summit?

WBECS is a complimentary, live-online summit featuring over 40 of the most brilliant minds in the coaching profession who share their best tools and strategies and even do live coaching demonstrations (which we have found to be especially valuable).

By registering through our Chapter, you’ll be able to earn up to 5 CCE Units attending your favourite sessions at no cost.

Benefits of Attending the Pre-Summit:

You’ll also receive personalized concierge email service and an exclusive ICF membership area hosted by the WBECS Team including complimentary access to all 2020 Pre-Summit session recordings, available through the end of June 2020!

WBECS attracts the most amazing presenters covering a wide range of topics and have added in themed learning tracks this year to make it easy for you to select the sessions that make the most sense for your practice

Here are just a few examples of the live classes you’ll be able to attend when you join the complimentary Pre-Summit:

  • Easy Change versus Hard Change with Michael Bungay Stanier, the #1 thought leader in coaching
  • Coaching Widespread Fear: Using Non-Reactive Empathy To Uplift Perspective with Dr. Marcia Reynolds, president of Covisioning LLC
  • Understand yourself (and others) with the ‘Four Tendencies’ Personality Framework with Gretchen Rubin, New York Times bestselling author

We promise you will gain incredible value from it!

Reserve your spot for the complimentary WBECS Pre-Summit now
Seats are filling up quickly.

Cheryl Joslin,

ICF Vancouver Island

ICW Communication Kit for ICF Members to Promote Your Own Pro Bono Coaching During ICW

What this is:

Communications kit for ICF members to promote your support of International Coaching Week from May 4-10, 2020 through pro bono coaching. This is an amazing time to profile your unique offering during times of complexity, uncertainty and change. You can demonstrate the significant impact of what you offer in your community through social media, such as LinkedIn, Facebook and Twitter.

Materials included:

  1. Promotional messaging
  2. A link to the local chapter website for more information
  3. Photos for your social media posts.

1. Promotional social media messaging for coaches:

Here are sample messages that you can use to promote your pro bono coaching offering. We’re thrilled for your participation in support of ICW and community in this way!


Experience #probonocoaching with me during #InternationalCoachingWeek! DM me to book a time May 4-10, 2020! 

Facebook and LinkedIn:

Want to experience coaching at no charge? Need support during change? During #InternationalCoachingWeek May 4-10, 2020, I will be offering #probonocoaching so you can understand and benefit from the impact of professional coaching. To coordinate a time, DM or email me at (COACH CONTACT DETAILS) to secure your spot!

Blog or Permission-based Email Regarding ICF-VI Event:


Needing support during complex times? Want to experience coaching at no charge on Vancouver Island?

Now is your chance and we have seats open for you! During #InternationalCoachingWeek May 4-10, 2020, you can benefit from #probonocoaching so you can understand the powerful impact of professional coaching on a topic of your choosing.

#ExperienceCoaching pro bono event May 5, 2020 in Victoria, BC from 12 noon to 3pm is a virtual event requiring pre-registration during which you will connect with a professional ICF accredited coach for a session over the phone or video – whichever you prefer! Availability is on a first come, first serve basis, so register soon! This will be your opportunity to get clear on a goal, move from inaction on a situation into action, bring focused clarity to a decision, or perhaps identify your blind-spots on an issue or opportunity. To register: 

When you register, you will receive a brief set of questions to help you prepare for your #ExperienceCoaching session.

Find out for yourself why people who receive coaching report improved productivity, confidence, focus and so much more in their work and lives, especially in these times of increasing complexity. #ExperienceCoaching!

Questions? Write Eva Van Krugel, Community Relations, South Vancouver Island, Vancouver Island Chapter, International Coach Federation.

2. Promotional Links (Website, Events page, Registration Page

ICW 2020 on Website Blog:

Registration page for Coachees to Sign Up to ICF-VI’s ICW #Experience Coaching virtual event:

ICW 2020 Event Link:

3. Photos for social media posts:

Here is a collection of ICW 2020-branded images you can choose from and use in your social media posts.





Experience Coaching May 5th During International Coaching Week: Events and How to Be Involved

About International Coaching Week

International Coaching Week (ICW) is an annual weeklong global celebration of the power of coaching. ICW 2020 is scheduled for May 4–10th. During ICW, ICF Members from around the world celebrate the positively impact of coaching for individuals, organizations, communities and the world.

International Coaching Week 2020:

We are excited to share the power of coaching with our Vancouver Island communities during ICW May 4–10, 2020! In these times of increasing complexity some of us are navigating uncertainty and change while others may need support with resilience or possibly something different. During ICW, your Vancouver Island Coaches Association have organized a virtual pro bono event for coaches and coachees in support of local communities and what we are all navigating together.

Vancouver Island #ExperienceCoaching Virtual Event May 5th 12-3pm.

#Experience Coaching will enable communities to experience the impact of coaching at no cost as well as grow awareness of local ICF accredited coach offerings across Vancouver Island.  We have an amazing group of professional ICF coaches lined up to offer 45 minutes pro bono coaching sessions during this time.

Update as at April 29, 2020: We’ve had tremendous engagement with this event and all the coaching spaces have been scheduled. Registration is now closed. 

One of the volunteer coaches will contact you directly to arrange a preferred platform (e.g. phone, Zoom video, Skype) for your session time. You will be asked to answer a few preparatory questions in advance of your session to help with preparedness and maximize the value of the session with your coach.

We hope that everyone comes out to participate in this exciting event to tap into and experience the power of coaching! #ExperienceCoaching

Registration is now Closed – we thank you for your interest.

Information For Coaches & How To Get Involved with ICW 2020 Vancouver Island

Vancouver Island #ExperienceCoaching Virtual Event

We still need volunteer coaches the #ExperienceCoaching pro bono coaching event May 5th from 12-3pm.

Coachees will pre-register for their preferred session time and will provide contact information so you can connect directly on logistics and to ensure pre-session discovery questions are completed. Pre-session information and questions are intended to help the coachee understand what coaching is and isn’t and to reflect on the focus for the session of their choosing.

Please contact Eva Van Krugel, Community Relations Director, South Island before April 20, 2020 for more information and to get involved.

Message from ICF: Temporary Changes to Support ICF Credential Applicants

The International Coach Federation recently sent out an email to all ICF members to notify of temporary changes made to support coaches through this disruptive time and ensure they are not derailed from achieving their professional development goals. 

Please find below the letter from Carrie Abner, Vice President, ICF Credentials and Standards and Benita Stafford-Smith, MCC, 2020 Chair, ICF Credentials and Standards Global Board.

Highlights include: 

  • Extending Client Coaching Experience Recency Requirements for ACC and PCC Applicants
  • Increasing Eligible Number of Pro Bono Hours
  • Professional Development Opportunities
  • Access to a newly curated a collection of virtual resources to assist you in supporting your coaching practice as well as supporting your clients through the COVID-19 crisis.

We hope this message finds you safe and healthy. As an organization, as a profession, as individuals—we care about the many implications of the current global pandemic on all our communities, including the global community of coaches.

As the COVID-19 crisis continues to impact how we all live and work, your contributions to our global coaching community as an ICF Credential-holder are vital. Thank you for continuing to embody high standards for our profession during these tumultuous times.

Now more than ever, our members and credential-holders are living our value of excellence. With the added pressures our coaching community is facing, we want to create a space for excellence to thrive. For many coaches who planned to renew or apply for an ICF Credential in 2020, this crisis has the potential to be enormously disruptive and derail them from achieving their goal. We don’t want this to happen.

In the weeks, months and years ahead, our world will need coaches and coaching more than ever before. We want to ensure that ICF-credentialed coaches continue to represent the highest professional standards and that they are ready to provide support when and where it’s needed.

We are committed to maintaining our high standards for credentialing and the value ICF Credentials have for those who hold them. We recognize that the COVID-19 pandemic has presented unprecedented challenges to all communities, including the global community of professional coaches.

To support coaches on their professional journey while continuing to ensure the highest standards for the credentialing process, the ICF Credentials and Standards Global Board has approved three temporary measures to support coaches in 2020.

Two of these measures may impact you if you plan to level up your ICF Credential this year.

Extending Client Coaching Experience Recency Requirements for ACC and PCC Applicants

We recognize that this crisis has had an enormous impact on coaches’ businesses and, for many, led to the cancellation of scheduled coaching sessions that you’d planned to count toward your experience requirement. By temporarily extending the recency requirement for ACC and PCC applicants, we hope to enable many coaches to stay on track with their anticipated timeline to apply for an ICF Credential.

If a coach applies for their ACC or PCC by December 31, 2020, their recency requirement for experience hours will be extended from 18 to 24 months.

For ACC applicants, this means that at least 25 hours of coaching experience must have taken place within 24 months of submitting their application.

For PCC applicants, this means that at least 50 hours of coaching experience must have taken place within 24 months of submitting their application.

Increasing Eligible Number of Pro Bono Hours

The COVID-19 pandemic has presented unprecedented challenges to all communities, including the global community of professional coaches. But these times are also unprecedented in terms of opportunities for coaches to be in service to their communities, and we know that coaching is now more important than ever.

If a coach applies for their ACC, PCC or MCC by December 31, 2020, they will also be eligible to count a higher proportion of pro bono coaching hours toward their experience requirements.

We are increasing the proportion of eligible pro bono coaching hours by 20%.

This means:

  • ACC applicants can count 30 hours of pro bono coaching toward their experience requirement (up from 25 hours)
  • PCC applicants can count 60 hours of pro bono coaching toward their experience requirement (up from 50 hours)
  • MCC applicants can count 300 hours of pro bono coaching toward their experience requirement (up from 250 hours)

We are also capping Continuing Coach Education requirements for coaches whose ICF Credentials expired on December 31, 2019.

ICF values ongoing professional development for credentialed coaches, which is why we require ICF-credentialed coaches to renew their credential every three years. We acknowledge that the COVID-19 pandemic may disrupt access to Continuing Coach Education opportunities, particularly for individuals required to submit additional CCE units to renew a lapsed ICF Credential.

For coaches whose ICF Credentials expired December 31, 2019, we are capping the Continuing Coach Education requirement at 41.2 CCE units (at least 24.72 units in Core Competencies). This is the number of CCE units required to renew a credential after a one-month lapse. Coaches will still be required to complete at least three of their Core Competencies units in coaching ethics. They can obtain these hours by completing ICF’s free online course.

Upon renewal, December 31, 2022 will be the new expiration date for these coaches’ credentials. They will still be required to submit at least 40 Continuing Coach Education units (24 in Core Competencies), completed between December 1, 2020, and December 31, 2022, during their next renewal cycle.

These changes go into effect immediately.

Professional Development Opportunities

As you look ahead to renewing your ICF Credential, you may be concerned about how you will fulfill your Continuing Coach Education requirements considering the disruptions impacting the coaching and coach training communities.

We want to help ensure that you remain on track with your professional development goals. We are pleased to offer information about free and lower-cost options for earning Continuing Coach Education units:

You can earn three required hours of Continuing Coach Education in coaching ethics by completing ICF’s free online course at
Our Education team has curated a collection of virtual resources to assist you in supporting your coaching practice as well as supporting your clients through the COVID-19 crisis. You can access that page in the ICF Learning Portal at
ICF Chapters worldwide have scheduled virtual events to provide continuing professional development for coaches throughout this crisis. Many of these events yield Continuing Coach Education units. Find a listing of this quarter’s events at
Communities of Practice (CPs) are virtual groups of coaches interested in a specific topic area. These communities are designed to provide a platform for sharing best practices, emerging trends, tools and tips among ICF Members to advance their professional development. CPs provide a virtual venue for coaches with a shared interest in a specific topic to advance their professional development; deepen their subject-matter expertise; and share best practices, emerging trends, tools and tips. Each CP is steered by volunteer leaders who help facilitate the learning and organize the conversations, ideas, and trends that emerge from the group. CPs are designed to promote active participation from their members: Sharing and discussion is always encouraged. Learn more at
The ICF Learning Portal is an online learning management system (LMS) where you can access live and archived virtual learning content. On the Learning Portal you can track your in-progress and completed professional development; you can also download a transcript that documents CCE units earned toward ICF Credential renewal. Visit the ICF Learning Portal at
You can also continue to find ICF-approved sources of Continuing Coach Education at a variety of price points by visiting the Events Calendar at or the Training Program Search Service at

You can learn more about all accepted sources of Continuing Coach Education, including Mentor Coaching and Coaching Supervision, at

As always, the ICF Credentials and Standards staff is here to support you in your continuing professional development. Please feel free to contact the team at with any questions you have about these temporary changes.

Today and every day, we are thankful for the commitment ICF coaches like you demonstrate to our profession and its high standards. Thank you for all that you do!


Benita Stafford-Smith, MCC

2020 Chair, ICF Credentials and Standards Global Board

Carrie Abner

Vice President, ICF Credentials and Standards

President’s Message: Special Chapter Message Regarding Covid-19

Dear Chapter Members,

Events related to Covid-19 have shifted things for each of us over the past few weeks in a myriad of unexpected ways. We want everyone to know that we are here to support you in these challenging and unprecedented times and have implemented some changes in the way we reach out so that we can help maintain our connections and learning together.

All events have been adjusted and will be held virtually until September at the earliest with a focus around bringing the community together to connect and offer peer support. 

Here are a couple of upcoming events:

To start this off we are holding the second Virtual Wine and Cheese on April 23rd from 6-7:30 pm. Big thanks to Tania Walter-Gardener for being the creator and facilitator behind this idea! These Wine and Cheeses are a great way for our Vancouver Island Chapter to connect across the region. The first event was a real success and we hope to see more of you join us this time!

We also have two upcoming Discussion Forums for you to check out:

The first: Discussion Forum: Marketing Your Coaching Business will be held on Wednesday 20th May from 12-1:30pm. Panelists include Delaney Tosh on Creating your Niche, Emma-Louise Elsey on List Building and Media Plans, and Eva Van Krugel on Direct Marketing to corporates. The format will include discussion and Q&A with the panelists and participants.

The second: Discussion Forum: Business Platforms to Support a Cohesive Coaching Business will take place at a date in June, TBC shortly.

Opportunity to Partner with the Chapter Board of Director to deliver Continuing Coach Education (CCE):

If you have online professional development that offers CCE units and would like to partner with the Board to offer this to our membership at not cost please contact Director of Events. You can visit the ICF Global website to learn how you can apply to have your training program accredited for CCE units.

Similarly, if you have other non-CCEU programs and offers that you’d like to share with the membership please go ahead and post to the LinkedIn Vancouver Island Coaches Association Members’ Group. This group is another way for members to connect and interact with each other directly to build community. Feel free to pose questions and create dialogue as well as share any relevant coaching related content with the group. Reminder to turn on your notification settings to stay current with what’s happening there!

International Coaching Week is coming up May 4-10th!

ICF Members from around the world will join and celebrate coaching’s power to positively impact individuals, organizations, communities and the world.

Our local Chapter has organized a few virtual events across Vancouver Island including a virtual Experience Coaching pro bono event on May 5th, demo coaching workshops for industry, and social media marketing materials for coaches to support community during ICW. If you are interested in volunteering to offer pro bono coaching during ICW please contact Community Relations. More details to come about that soon! Please refer to this blog post for details of this ICW2020 volunteer opportunity.

How can we support you?

And finally and most importantly, please let us know how we can support you. We are committed to providing our Members with the support and resources you need to care for yourself and meet the needs of your clients during this tumultuous period.

With sincere gratitude for our community of coaches,

Cheryl Joslin
Vancouver Island Coaches Association

Call for Volunteers for International Coaching Week

As you know, International Coaching Week is coming up on May 4-10, 2020.  ICW is a week-long worldwide celebration of coaches and the coaching profession. Join in and help increase the visibility, understanding and impact of coaching.

We need your help in Victoria, BC to contribute to what will be a highly impactful #experiencecoaching event in our community during a time when our community needs support. This event will be conducted virtually versus in person in light of world events.

We are inviting Chapter member coaches to volunteer for a core event as follows, with a request to confirm your interest by April 15, 2020 please.

#ExperienceCoaching is a pro bono coaching event May 5, 2020 hosted in Victoria, BC from 12 noon to 3pm. We’re looking for volunteer coaches. We are currently looking at a registration platform enabling coachees to pre-register in available time slots. Slots will be determined by how many volunteer coaches we have.

Participation in this event is a great opportunity for Chapter members to broaden your reach and increase awareness of the profession of coaching while providing much needed support in our Vancouver Island communities. Join your colleagues in co-creating a meaningful ICW in Victoria!

How to get involved:

Please contact Eva Van Krugel, Community Relations Director, South Island for more information and to get involved.

With appreciation for our amazing community!