The History of the Vancouver Island Coaches Association (International Coach Federation – Vancouver Island) 

2004 – 2017

 The history of the International Coach Federation Vancouver Island was compiled in 2017 from historical documents and the recollections of past and current board members. The history is as accurate and complete as possible at the time. If you have historical information to add to the document, please contact

We would like to thank BDO Canada LLP for donating space and providing catering for the
Breakfast with the Board event that brought together past board members to collect insights and information about the evolution of our Chapter.

Our Story

In the beginning

 The initial stages of developing an International Coach Federation (ICF) Chapter in Victoria began in 1998. Master Certified Coach Anneli Driessen, who acted as the Chapter ‘host’ until 1999, spearheaded the Chapter’s development. In 2000, she founded the Vancouver Island Professional Coaching Association (VIPCA) working alongside a small group of dedicated coaches including Inger Hansen, Elaine Weidner and Betska K-Burr. Anneli and the team continued to work behind the scenes for many years after that. The purpose of VIPCA was to promote professionalism, public recognition, and the highest standards of excellence and ethics in the coaching profession.

That same year, a Times Colonist article titled The Coach and the CEO stated, “In Victoria, executives are just beginning to twig on to the benefits of coaching.” Clearly, there was much work ahead to raise awareness of the profession and the benefits of working with a professional coach. The article quoted Driessen, “We’re there to help them (CEOs), achieve the highest level of performance possible.”

To promote their services, VIPCA launched Coaching Works, an opportunity for individuals, agencies and businesses in Victoria and other Island communities to take advantage of a sample of personal and business coaching services free of charge. This coincided with the ICF’s annual International Coaching Week. These activities alongside many robust discussions by this group did much to ‘get things going’ and put the coaching professional on the map in Victoria.

We Become a Charter Chapter

In 2004, Sherry LeBlanc reached out and reconnected the ICF coaching community as the initial momentum had slowed. Under Sherry’s leadership, the Vancouver Island Coaches Association (VI Coaches), also known as VI Coaches was formed. Their vision was to be valued as Vancouver Island’s resource for business and personal coaching. The organization aimed to serve two client groups – the coaching community and the public/business community of Vancouver Island.  The volunteer Leadership Team included Sherry LeBlanc, Angela Neumann, John Burr, Milton Almeida, Ardis Myette, Marlena Fields, Wayne Swift, and Lowell Ann Fuglsang.

Their purpose was to serve the coaching community by providing leadership to develop, support and promote business and personal coaches and coaching.  That same year, the team developed a Charter that outlined the Chapter’s goals and objectives, operating principles, roles and responsibilities, and the values and principles that would guide their communications.
In the early years, members found it time consuming to attend to the demands of promoting a newly formed organization. They were busy planning activities, working with the media, supporting new coaches on an individual basis, and giving presentations that educated the public about the newly emerging coaching profession. Added to that, a considerable amount of effort was required to organize high quality education sessions for members on a regular basis.
2005 marked a significant milestone in the Chapter’s evolution. On October 11, 2005, the Vancouver Island Chapter of the International Coach Federation was granted official charter status. In many cultures, the egg is the symbol of ‘new life’. In celebration of this great event, Betska K-Burr painted a Ukrainian egg called a ‘pysanka’.

She painted the egg with symbols, each one representing something specific and, with a pink background because, as she noted, pink is the colour of unconditional love – a core competency of every coach.

Her wish was that the egg be passed from President to President as a symbol of their real job, which is to inject new life into the Chapter year after year. As of 2017, it remains an unbroken tradition that is lovingly honoured.

“Just being a ‘status quo’ President is easy.  But a President who      injects ‘new life’ is someone who puts their ego in the back garden and works tirelessly to further the coaching professional at all four levels: emotionally, intellectually, spiritually and physically.”

Betska K-Burr

ICF Global President, Steve Mitten visited the Vancouver Island Chapter that same year to provide encouragement and inject energy into the Chapter. In his presentation, he spoke about the ”bleeding edge of coaching.” Later that year, the Chapter formalized their Constitution
and Bylaws and organized regular high-quality education sessions
for members.

In July 2006, the Leadership Team convened a one-day retreat to set goals and priorities for the year. They were to increase and communicate the value of VI coaches, generate revenue, create, build, and amplify awareness, and give back to the community, particularly through Special Interest Groups (SIG).

By 2007, VI Coaches membership fluctuated between 40 and 50 members – all were ICF members. Acknowledging that VI Coaches was a small Chapter, members expressed a strong desire to build a community of practice and sustain a professional association. Recommendations going forward were to:

  • host one or two special events/fundraisers per year – preferably in partnership with strategic alliances
  • hold ‘coaches corner’ meetings in the months without a special event
  • continue to participate in and support the APA activities/events
  • seek continued input from members through survey/feedback mechanisms
  • seek opportunities to partner with strategic alliances in offering
    pro-d events
  • encourage the formation of SIGs to meet the diverse professional interests of the coaches and give back to the community
  • promote and market all ICF accredited CCE learning/professional development opportunities offered by VI Coaches members
  • ensure all members have access to the monthly APA calendar
    of events
  • encourage members to share articles, resources, and tools informally and through the website
  • develop a speaker’s bureau to ensure greater awareness of the coaching profession in the community and provide members with opportunities to hone public speaking and presentation skills.

The goals outlined in the minutes of the 2007/08 AGM were to:

  • increase and communicate the value of our local VI coaches
  • generate revenue
  • create/build/amplify awareness
  • give back to the community

 A Time of Renewal

By 2010, after a number of years of steadily declining membership numbers, the Chapter was significantly challenged by a combination of inertia, lapsing memberships, outdated bylaws, and difficulty attracting new members to the board.
There was, however, a strong desire to rebuild and revitalize the Chapter. Board members showed greater discipline in their commitment to their roles, the Chapter held monthly events, and it strengthened the connection between north and south Island members.

2010 could be characterized as a time of renewal. New board members brought a fresh perspective and energy to the organization and there was a concentrated effort to increase membership numbers and improve member engagement.

In 2010-2011, our President, Halli MacNab, initiated a regional committee to connect Chapters to leverage best practices and share information and insight on effective local governance.  The Cascadia Region included Vancouver Island, Vancouver, Seattle and the Okanagan Chapters. This committee would evolve over time to become the Western Regional Advisory Committee (WRAC) with a mission to share best practices, discuss challenges, promote and enhance opportunities for collaboration on region-wide activities, increase public awareness of the benefits of coaching, and provide feedback to ICF Global.

The Vancouver Island Chapter was part of the initial WRAC. This committee included Chapters in Canada and the United States, with monthly calls bringing together Presidents from each Chapter.

The Vancouver Island Chapter board was a diverse group with strong mid-Island representation. Some board members held the vision that the Chapter could extend its influence to have an impact at the regional and global levels.

To celebrate a new path and rebuilding VI Coaches, John Burr presented a decorated egg (a gift from member Betska K-Burr) to incoming President Sherry LeBlanc at the 2011 Annual General Meeting.  This egg represents fertility, eternity, transformation, subconscious wisdom and love.  The traditional ‘passing of the egg’ continues as part of the Annual General Meeting.

Expanding our Connections

From 2012 to 2014, the board also took the first step towards consolidating an online filing system, recognizing the importance of the continuity of documentation.  While adoption of the chosen tool was initially a struggle, it was the pioneering efforts of this bold group that launched the Chapter into electronic filing.  During this time, the organization matured and shifted its focus beyond internal development (charter, by-laws, constitution, membership etc.) to expanding connections outside the organization. 2014, for example, was a year of ‘building bridges’ and reaching beyond Victoria to up Island and Gulf Island communities and hosting events on Salt Spring Island.

In 2014, all of the requirements including legal, ethical, financial, and branding/marketing were completed to align with ICF and the BC Societies Act under the direction of the President, Sarah Evans and her leadership team (2012-2014). While the legal name of the registered society remains the Vancouver Island Coaches Association (VI Coaches), the Chapter markets as ICF – Vancouver Island to better align with the updated branding strategy of the International Coach Federation.

In 2015, ICF Global launched an initiative designed to bring together Chapter leaders from around the world. Our President, Lily Seto, attended the Global Leaders Conference in Atlanta where many connections to the international coaching community were made.

Further development of the Chapter came through a strategic and structured approach to planning where the 2015 board revised goals from 2012-14 ICF-VI Chapter Legacy and Long-Term Strategies Document. The board chose to focus on five key goals, and Chapter activities were designed to meet those goals:

  1. Strong community presence through developing partnerships, community relations plan
  2. Multi-channel strategic communications through new Website, LinkedIn, Twitter, blog, and communications plan
  3. Coaching Excellence through increased professional development, networking, Coaching Supervision Forum
  4. Strong governance through leadership commitment, board job descriptions, strategic plan, Chapter handbook, Information Management review, honorarium policy
  5. Vibrant and engaged membership through increased membership, committee and volunteer participation

In the summer of 2015, our local Chapter hosted the first Coaching Supervision Conference – Igniting the Conversation at Royal Roads University where coaches from around the globe joined the conversation on an emerging trend in the coaching world. The purpose of the conference was to provide an opportunity for the ICF local Chapter to engage in conversations about coaching supervision and the value it could bring to both coaches and clients.

Ever mindful of our own geographic diversity, the Chapter hosted Coaching Salons in 2015 in Nanaimo, Courtney and Victoria, bringing members together to explore ICF Global direction and to connect with members about what was on their minds.

In 2015, the board consolidated the Chapter’s online filing system by adopting a robust platform, recognizing the importance of the continuity of documentation combined with the capacity for online collaboration, ensuring ease of access for board members living in different regions of the Island.  This was another the pioneering effort of this bold group to support the continuation of good governance.

 Transformation is Underway

 With the Chapter firmly established and safely through a dark period in its history, and having ignited global connections and awareness, the time had come for further change.  This particular shift is not the kind where a caterpillar becomes a better caterpillar, but the more significant kind where something altogether new emerges. And, as all major changes are, this one was characterized by struggle.

In 2016, the Chapter continued to be challenged with member engagement, sustaining energy among board members, and the need to look outside and beyond themselves.

A highlight of the year was the development and launch of the CoachActivism ProjectICF Vancouver Island Chapter, partnered with the International Coach Academy in Greece to provide pro bono coaching services to front-line workers supporting refugees, especially related to the Syrian refugee crisis. At the local level, Lily Seto and Claire Rettie led the project with an eight additional committee volunteers.  The program was carefully designed to include structured on boarding and learning opportunities as well as supervision through the coaching period.  Over six months, 30 coaches – 20 from Vancouver Island and Vancouver and 10 from Europe provided coaching to 27 coachees from four non-profit organizations – two in Canada and two in Greece.  Other ICF Chapters can leverage the project framework.

Another highlight was the Rising Strong workshops facilitated by Laurie Hillis in Victoria and Parksville. These workshops allowed participants to explore and engage with the various concepts articulated by Brené Brown in her latest published book of the same name.

 2017 launched with new energy and enthusiasm, not unlike previous years. The high rate of board member turn over, however, continued to be a challenge. This turnover had a negative impact on productivity and momentum as new board members struggled to get up to speed on processes, schedules, and on-boarding to their portfolios. Despite the newness of the Board, they committed to honouring the past, serving the present and preparing for the future of the Chapter.

There was a strong commitment to write the history of the Chapter. The History Project invited former board members to engage in powerful conversations about the history of the Chapter, its evolution, and how the Chapter’s story could inspire the future.  The result of this initiative is this living document that will be added to yearly, capturing the people, the highlights and the challenges in our Chapter’s evolution.

In serving the present membership, there was much success in delivering a significant number of diverse and quality events. There were an equal number of events mid Island and in Victoria, a blend of online and face-to-face learning opportunities, and webinars that involved more than one Chapter. And, while uptake by the membership was underwhelming, there was high engagement by Chapter volunteers.

In looking to the future, strategic visioning work, enhanced administrative and financial tracking processes, policy development, member surveys and engagement, and succession planning was undertaken. A new Community Outreach project with a connection to future International Coaching Weeks was also designed.

It was a year filled with activity and with it, the Board realized that a more focused and integrated approach would better serve the members and be less likely to burn out future volunteer board members. Working in small teams rather than silos will allow us to leverage strengths and have bigger impacts.

The Future is Bright

As part of the History Project, past and current board members were invited to share words of wisdom to help guide the next generations of Chapter leaders as they walk with us on this transformative journey.

Tips for Future Board Members

  1. Be prepared to serve on the board with enthusiasm/ an open mind.
  2. Be prepared to ‘get dirty’ as you dig into the work.
  3. Enjoy the board journey while doing the important leadership work.
  4. Learn to value the contribution of volunteering.
  5. Choose a focus and set realistic goals about what can be accomplished in one year (volunteer board).
  6. Integrate planning across portfolios and agree to concrete deliverables.
  7. Emphasize the resources and connections in the community.
  8. Engage, partner and learn from other Chapters.
  9. Strive for greater inclusion and diversity among board members and expand reach into new communities and areas of the profession.
  10. Engage with members to find out what they’re looking for, build the vision and get members involved.
  11. Focus on personal connection of board members to the membership.
  12. Have fun!

Thank You

Thank you for sharing your thoughts and insights to help us capture the history of our Chapter. Even though the Chapter stumbled, fell, and came close to dissolving, you, our members keep coming back to make it better. You continue the conversation, the connection, the learning and the discovery.

This story is a clear testament to your commitment and your will to have this organization survive and thrive.

With a grateful heart for all that has happened and an open mind for all that is yet to come.


Tracy Houser

President, 2017


Key Accomplishments:

  • Developed by-laws for the new VI Coaches ICF Chapter.
  • Participated in the annual Festival of Trees at the Fairmont
    Empress Hotel
  • Pro bono work for Bridges for Women Program in Victoria
  • Built temporary website

 Key Challenges:

  • Board members are challenged by the time commitment to organize events, increase membership numbers and raise awareness of the VI Coaches Chapter.
  • Getting coaches to volunteer to serve on the Board of Directors was difficult.

2004/05 Founding Members/ Leadership Team
Sherry LeBlanc                                            President
Angela Neumann                                     Vice-President
John Burr                                                      Treasurer
Milton Almeida                                           Chair, Membership
Ardis Myette                                                Co-Chair, Professional Development
Marlena Fields                                            Co-Chair, Professional Development Wayne Swift
                                                Marketing and Public Relations
Milton Almeida                                           Vancouver liaison/Director of Fun
Marlene Fields                                             Program Director
Lowell Ann Fuglsang                                 Governance


Key Accomplishments:

  • Chapter Incorporated on June 6, 2005
  • Chapter receives Charter status on October 11, 2005
  • Bylaws updated
  • Launched next phase of website
  • ICF President Steve Mitten spoke at September kick-off meeting
  • Membership increased to 44.

Key Challenges:

  • Raise awareness in the coaching and broader community of the newly emerging coaching profession.
  • Develop quality education programs and seminars for local coaches on a monthly basis.
  • Chapter activities including media relations, supporting new coaches and making public presentations proves time consuming for board members.
  • Alliances created with the Canadian Society for Training and Development (CSTD), Royal Roads University (RRU), and the Canadian Association of Management Consultants (CAMC).
  • Participated in the Human Resources Management Association (HRMA) tradeshow during Coaching Awareness Week
  • Increased revenue from previous year.

2005/06 Board of Directors

Angela Neumann             President

John Burr                              Vice-President / Acting Treasurer

Jan Sommer                        Secretary

Nichole Grenier                  Treasurer

Sherry LeBlanc                    Past President

Larry Cohen                        Chair, Membership
Maureen Clarke                 Chair, Membership (as of fall 2005)

Delaney Tosh                      Co-Chair, Professional Development

Sarah Evans                         C0-Chair, Professional Development

Ray Morden                        Co-Chair, Marketing/PR

Mark Johnson                     Co-Chair, Marketing/PR

Milton Almeida                   Chair, Coaching Awareness

Mary Eshenko                     Chair, Nominations


Key Accomplishments:

  • Increased credibility and awareness of local professional coaches as major professional resource primarily through networking activities with the B.C. government
  • Initiated and completed first VICoaches rack card
  • Engaged and promoted keynote speaker for AGM
  • Attracted two new team members for 2007/08
  • Started negotiations for major training event during the new term with additional focus on increasing revenue
  • Established programming format – i.e. one major seminar/pro-d event per quarter; hosting one or two special events/fundraisers per year – preferably in partnership with strategic alliances, and holding ‘coaches corner’ meetings during months that do not have a special event or seminar to provide in-depth dialogue on issues and topics important to coaches in our community.
  • There was a networking, resource sharing, and professional development component to each of the monthly meetings.
  • The Website Committee finalized the membership records transfer from ad hoc software to the web site data base, utilized the web content management system to deliver email messages to VI Coaches members and friends, common branding email template for messages and announcements, consistent web content management of site pages, implemented the public listing of coaches with bios and developed an online registration system for events, workshops and teleseminars.
  • ICF President Pamela Richarde spoke at September kick-off meeting
  • President participated in the Canadian Chapter Leader calls.

Key Challenges:

  • Workload – find ways to involve more members in the operation of the Association.
  • Need to keep leadership team members on the board for the whole year.
  • Need to survey the membership about how they want to be served and move in that direction.


2006/07 Board of Directors

John Burr                              President

Anneli Driessen                   Vice-President/ President Elect

Angela Neumann             Past President

Angela Neumann             Secretary (Acting)

John Burr                              Treasurer (Acting)

Maureen Clarke                 Chair, Membership

Ron Merk                              Chair, Web Development


 Key Accomplishments:

  • Strategic alliance with Minerva Foundation
  • Held eight speaker presentations including two fund raising events.
  • All VI Coaches events were posted on the APA shared calendar.  (Note: VI Coaches is one of 16 professional associations that formed The Alliance of Professional Associations (APA), an informal Victoria-based network of professional organizations who work together to individually and collectively increase the profile and effectiveness of the associations through shared information and resources).
  • The Professional Development Committee applied for and was granted ICF CCE credits for three of the association’s events.
  • The addition of PayPal online payment for Pro-D events.
  • Developed email template and online members listing feature.

 Key Challenges:

  • Continue to raise the profile of coaching on Vancouver Island

and the value of local VI Coaches.

  • Generate revenue
  • Give back to the community specifically through special interest groups.
  • Involve more members in the organization’s operation and retain board members for the whole year.
  • Stay involved with other Canadian Chapter leaders
  • Engage members outside Victoria
  • Members to inform the board about best ways to support them.
  • Develop alliances to foster reciprocal social, financial and community awareness benefits.
  • Reduce frequency and improve quality of Pro-D events. 

2007/08 Board of Directors

Anneli Driessen                   President

Mackenzie Brooks             Vice-President

John Burr                              Past President

Sharon Hall                           Secretary

John Burr                              A/Treasurer and Web development

Carolyn Rioux                     Chair, Professional Development

Ron Merk                              Chair, Web Development

John Burr                              A/Chair, Web Development


Key Accomplishments:

  • Presentation by Lori-Anne C. Demers ‘Systemic Coaching’

 Key Challenges: Unknown at the time of publication

 2008/09 Board of Directors

Peter Nordlinger                             President

Mackenzie Brooks                         President (until May 2008)

Tracey Pitts (Burns)                         Vice-President/President (as of May, 2008)

Dr. Anneli Driessen                        Past President

Jo-An Youmans                             Secretary

Lowell Ann Fuglsang                     Treasurer

Henri van Amerongen                 Chair, Membership

John Burr                                          Web management and Former Past President/ Acting Treasurer

Carolyn Rioux                                 Former Chair, Professional Development

Darrin Bridge                                   Director, Membership

Ingrid Bergmann                            Chair, Professional Development


Key Accomplishments:

  • Presentation by Kurt Shuster ‘Positive Psychology for Coaches”
  • Presentation by Betska K-Burr ‘How does Quantum Physics connect with coaching’
  • Produced new rack card for distribution at events
  • Mid-Island survey

 Key Challenges:

  • The Chapter faced near dissolution
  • Engaging board members
  • Engaging member participation 

2009/10 Board of Directors 

Henri Van Amerongen                             President

Peter Nordlinger                                         Past President

Jo-Ann Youmans                                       Secretary

Lowell Ann Fuglsang                                 Treasurer

Fern Schultz                                                  Chair, Membership

John Burr                                                      Web Services 


Key Accomplishments:

 Membership renewal, engagement, revitalization

  • There was a push to revitalize the VI Chapter and a lot of effort made to realize the vision of its importance regionally and globally.
  • Greater membership diversity
  • Chapter bylaws updated
  • New website is created
  • Coaching in Community initiative began
  • Broadened community reach to include mid and north island communities, and Gulf Island members.
  • ICF formed the Global Leaders Forum that consisted of Chapter Presidents internationally to learn and share best practices and activities.
  • More emphasis given to communicating the value, adding the incentive of Continuing Coaching Education Units (CCEU).
  • Regional connections expand.
  • Cascadia is launched, followed by the Western Regional Advisory Committee (WRAC). 

Key Challenges:

Inertia within the Chapter stalled progress.

  • Vancouver Island Chapter membership is significantly diminished.
  • Chapter faced losing its “Chapter” status and the aftermath of near dissolution.
  • Outdated bylaws, lapsing memberships, board recruitment is difficult and time consuming.
  • New board members felt challenged to reinvent the wheel. 

2010/11 Board Members
Halli Davenport (MacNab)                     President

Caterina Alberti                                          Vice-President

Carol Vickers                                               Secretary

Annette Siewertsen                                   Membership Director

Laura McCafferty                                      Director at Large (North Island)

Lori Hurst                                                       Treasurer 


Key Accomplishments:

  • Built new web site
  • VI Coaches North Island and Mid-Island Coaches Network (MICN) kick-off meeting
  • Presentation ‘Zero in on your Target Market & Perfect your Pitch’
  • Member Survey Feedback
    • A sense of involvement
    • Communications that represents them
    • Communications that market them
    • News, updates, events, social interactions
    • Opportunities for collaboration – know each other and what we do
  • Integrated online platforms – online social network plan accepted
  • Presentation by Russ Hunter ‘The Fully Engaged Coach’ Seminar
  • ICW meeting with Webinar ‘Promote, Demonstrate and Market Coaching’

Key Challenges:

  • Outdated website

2011/12 Board Members

Sherry LeBlanc                                            President

Sarah Evans                                                 Vice-President

Halli Davenport (MacNab)                     Past President

Phyllis O’Grady                                           Secretary

Rosemary Smyth/Tracey Pitts (Burns) Treasurer

Annette Siewertsen                                   Director, Membership

Delaney Tosh                                              Director, Communications

Doug Lawson                                              Director, Marketing and PR

Tracey Gibson                                            Director Events

Anna Diedreckson                                    Director, North Island/Credentialing

Caterina Alberti                                          Director at Large



Key Accomplishments: Unknown at the time of publication

Key Challenges:

Outdated bylaws

  • Memberships lapsing
  • Board recruitment – responsibilities seen as too time consuming 

2012/13 Board of Directors

Sarah Evans                                                 President

Annette Siewertsen                                   Vice-President

Sherry LeBlanc                                            Past President

Ingrid Abma                                               Treasurer

Secretary                                                      Phyllis O’Grady

Delaney Tosh                                              Director, Communications

Maureen Clarke                                         Director, Membership

Tracey Gibson                                             Director, Events



 Key Accomplishments:

  • Completed all requirements including legal, ethical, financial, and branding/marketing to align with ICF and the BC Societies Act. The legal name of the association became ICF Vancouver Island, previously known as Vancouver Island Coaches Association (VICA).
  • Revamped the website with new look and feel distinct from ICF templates that includes timely, relevant content about the work and success of the Chapter.
  • Chapter newsletter well received each month
  • Build brand awareness particularly in relation to our association with the International Coach Federation.
  • Provide professional development opportunities to members
  • Coaching in Community initiative begins. 

Key Challenges: 

  • Building brand awareness of ICF Vancouver Island
  • Maintaining existing and attract new members
  • Offering a variety of events (face-to-face and webinar) that appeal to members
  • Attracting a body of volunteers
  • Continuing to raise awareness about the value of the organization.
  • Networking with coaches
  • Staying focused on being timely and relevant.

2013/14 Board of Directors

Sarah Evans                                                 President

Annette Siewertsen                                   Vice-President

Tracey Burns                                               Treasurer

Tracy McMicking                                       Director, Communications


 Key Challenges

Job descriptions, financial policy, handbook honorarium and gift giving, and speakers guide needed updating.

 Highlights / Accomplishments

After a brief transition (April 2013 – December 2013), changed from fiscal year to calendar year in January 2014, to align with the ICF.

 2014 Board of Directors 

Annette Siewertsen                                   President

Lily Seto                                                       Vice-President
Sarah Evans                                                 Past President

Tracy McMicking                                       Director, Communications

Anneli Driessen                                           Treasurer

Carolyn Crow                                             Secretary

Maria Lironi                                                  Director, Programs

Ricardo Manmohan                                 Director, Membership

Scott Mitchell                                              Director, Public Relations


Key Accomplishments:

  • Connecting with Global leaders
  • Community connection with coaches
  • Coaching Supervision Forum – July 2015 (international participants)
  • Promoting coach ‘salons’ with greater reach to Victoria, Nanaimo, and Courtenay.
  • More structured planning
  • Linking strategic plan to previous year’s results
  • Developing speaker submission guidelines
  • Updating Website
  • Initiating Trello to improve tracking and planning
  • Better community relations
  • Chamber presentation in Courtenay 

Key Challenges:

  • International Coaching Week lacked momentum and sufficient planning
  • Board slow to adopt the Trello collaboration tool
  • Onboarding process for new board members
  • Board accountability was tricky 

2015/16 Board of Directors

Lily Seto                                                         President

Robin Swets                                                 Vice-President

Annette Siewertsen                                   Past President

Carolyn Crow                                             Secretary

Sharlet Poole                                               Treasurer

Mary Crowley                                             Director, Membership

Kerry James                                                 Director, Programs

Shyrl Kennedy                                             Director, Public Relations

Sheri Wakefield                                           Director, Communications

Tracey Burns                                    Director, Events

Key Accomplishments:

  • Improved matching of events and speaker selection process with what membership wants in terms of education and value.
  • Successful in attracting back senior coaches
  • The Coach Activism Project – a co-designed and delivered partnership between ICF Vancouver Island Chapter and the International Coach Academy in Greece to provide pro bono coaching to front-line refugee workers and volunteers.
  • Board engages in strategic planning/design initiative
  • Created an online calendar
  • Better connection between events and communications
  • Greater opportunities for members to learn from coaches/experts beyond the local Chapter
  • Benefited from hearing about global/national initiatives and issues from the board President.
  • Educated membership about changes in the credentialing process.

Key Challenges:

  • Slow transition between the previous and new board members
  • One year term too short; new board members need time to familiarize themselves with the scope of their role
  • Stalled momentum by continuous ‘reinventing the wheel’ approach to doing business
  • Gap between what members said they wanted in programing and attendance at those events.
  • A year of shift, change and struggle. Tricky to sustain board energy.
  • Bring more business to the membership
  • Educate the public about coach credentials

2016 Board of Directors

Tracey Burns                                    President

Lily Seto                                                         Past President

Gina Ross                                                     Secretary

Teri Brigden                                                  Treasurer

Darrin Bridge                                               Director, Membership

Mary Prefontaine                                       Director, Programs

Claire Rettie                                                 Director, Community Relations

Annette Siewertsen                                   ICF liaison

Tammy Rose Dewar                                  Director, Communications 


 Key Accomplishments: 

  • Operational improvements: new profit and loss tracking, advertising policy, financial policy, event and feedback surveys, reorganized online filing (basecamp), launched a Leadership Work Plan to track activities
  • Event improvements: strategic plan for events resulted in diverse types of events, equal number of events mid-island and in Victoria, online and face-to-face learning opportunities, hosted joint events online with other Chapters
  • Completed the ICF Vancouver Island Chapter History Project
  • Designed a new Community Outreach project with a connection to future International Coaching Week (ICW)
  • Succession Planning: revised board job descriptions, reconsidered election process for new board members
  • Updated bylaws to meet legislated requirements
  • Chapter President connected internationally and shared information and insights from other Chapter leaders.

Key Challenges:

  • Seven of the nine board members were new in 2017, and a lot of time was spent building a team.
  • The Community Outreach program struggled to get traction.
  • Too many changes result in a disconnect between the board’s work (governance and services) and member engagement
  • While the board offered numerous learning opportunities for members, it was difficult to engage a response from members.
  • Board member onboarding process was ad hoc and incomplete. 

2017/18 Board of Directors

Tracy Houser                                               President

Maeve O’Byrne                                         Vice-President

Tracey Burns                                    Past President

John Burr                                                      Treasurer

David Crumpton                                        Secretary

Helen Wale                                                  Director, Membership

Carol Vickers                                               Director, Communications

Kathleen Asher                                           Director, Events

Claire Rettie                                                 Director, Community Relations

Appendix A


Why did you get involved on the Board?


“I got involved because coaching is a profession of lovers.”
 Anneli Driessen


“To be of service, and the people you get to server with … pretty powerful.”
Sherry LeBlanc


“Looking for a community to serve, support, play and grow with.”

John Burr


“I really wanted to engage not only our Victoria-based members but also up-island and Gulf Island members.”
Annette Siewertsen


“I wanted to contribute, to help build the Chapter.” Catarina Alberti


“I wanted to grow my leadership skills, give back, have fun.” Gina Ross


“Connecting with coaches and spending more time with these people.” Claire Rettie


“To get more involved in the coaching community.” Helen Wale


“I saw it as a chance to get to know coaches better.” Maeve O’Byrne


“I wanted to be in the company of coaches.” Carol Vickers


“I was new to Victoria and a newly certified coach. This was an opportunity to meet people with similar goals and interests.”
David Crumpton


 Appendix B


What advice do you have for current and future board members?


“It can be a whole lot of fun! Set some positive intentions.” Mary Crowley


“Don’t forget to value the contribution of volunteering; distinguish it as ‘freely given time’, it is a gift you are giving.” Carol Vickers


“Don’t forget to enjoy the Board journey while doing the important work.” Annette Siewertsen


“Really understand what members need.” Maeve O’Byrne


“Know that in any volunteer organization, without strong leadership, not much happens.” Mary Prefontaine


“Ensure there is clarity around roles and expectations, both for the board and committees.” Laura McCafferty


“Think about how to accommodate the needs of very experienced coaches as well as those who are new to the profession.” Halli MacNab


“Look at growth and potential from inside and outside perspectives.” Tracy McMicking


“Take the time up front to get to know the organization (local and global), the history of the Chapter, and your fellow board members.” Tracy Houser



“Be truthful about your capacity to commit.” Tammy Rose Dewar


“Before you become a board member, understand the role and whether you have the time and desire to meet the requirements; need to understand the “why” and do you have the time and energy to give to it.” Mary Crowley


“Keep curious. Keep asking questions.” Milton Almeida


“Immerse yourself in the world of internal and external coaches in order to understand the differences (and some similarities).”  Tracey Burns