Presidents Message – Sustainability and Coaching

2014 has certainly started and has been full of wonderful new beginnings to a hopeful new year! As I start my term as President of our Chapter for this year – I am reminded how much happens in such a short time and how quickly time passes if we allow it to.

As we embark on this year as a Chapter and develop a year of fun and learning – I invite you as coaches and colleagues to participate in Chapter activities, contribute to our blogs, reach out to us with ideas and/or questions to continue to shape the future of our chapter. One contribution makes a difference.

What would you like to see as a member of this growing coaching community? How can our Chapter’s Leadership Team contribute to this vision? How can you contribute to this vision?

What I envision for this year is involving our coaching community and the local community as a whole while still valuing our health, wellbeing, relationship and contributions.

This brings me to one of my all time favourite stories and one of the reasons why I believe in coaching and being in service to others. As coaches we do make a difference…one conversation at a time.


a chapter…we will make a difference one contribution at a time.

Looking forward to connecting and making a difference this year with you all.




Announcing Our ICF VI Coaches Board of Directors for 2014

It is with gratitude and awe that I reflect on our Chapter’s 2013. We have accomplished much! Our chapter is now 133 amazing members strong, and more are credentialed.

We’ve piloted a Coaching in Community

project; updated as well as introduced new policies, procedures, and processes; offered a variety of CCE learning events; as well as focused on our key priorities to engage our fabulous members, explore new ideas, expand conversations, and contribute to our community.

Thank you for making our first Board of Directors electronic election process a resounding success! We are thrilled to welcome the 2014 Board, both those returning and new. I love the shared energy, inspiration, vision, and united commitment. We look forward to continuing to stand in service of our membership.

President – Annette Siewertsen

Vice President – Tammy Dewar

Past President – Sarah Evans

Secretary – Carolyn Crow

Treasurer – Sharlet Poole

Director, Membership – Ricardo Manmohan

Director, Communications – Tracy McMicking

Director, Events – Heather Beaton

Director, Community Relations – Scott Mitchell

A heartfelt thank you to the Board members who have completed their terms. Sherry LeBlanc (Past President), Phyllis O’Grady (Secretary), Ingrid Abma (Treasurer), and Yvonne Mann (Director, Community Relations) have all served with integrity, compassion, wonderful humour, and dedication to our ICF chapter.

As we start our new year together, please plan to attend the first ICF Vancouver Island event of 2014 on Tuesday, January 14th – a short AGM and a fabulous learning event.

Like you, I truly believe that coaching has the potential to evolve humanity. May 2014 bring many opportunities to contribute to this evolution! Together, we can advance our profession and make a real difference in the world.


AGM – Learning Event with Proxy Form

Click the link below to see a full description of Lynda Monk’s presentation on January 14, 2014.

Register Here for the January 14th AGM

Time: 6:00 PM – 8:00 PM

AGM From: 6:00 – 6:30 PM

Presentation by Lynda Monk: 6:30 – 8:00 PM

Location: Victoria Executive Centre

Proxy-Form-Jan 14,14AGM

VICA AGM Jan 2014 Lynda Monk Presentation Outline

Leveraging Social Media for your Coaching Business

Image_of_Social Media_ConceptsA few short years ago, social media seemed to be a fad, but it is clear today that social media tools are growing in significance, especially for business use. Facebook, LinkedIn, Twitter, YouTube, Pinterest, blogs and many other channels of social media are changing the way we communicate and certainly have changed the way business communicates with customers, opening the door to more engaged dialogue between customers and businesses. For coaches, social media has expanded how we can relate with our clients and our potential clients and many coaches have jumped in with both feet

and leveraged social media to expand their businesses, while others have held back.

When you consider the statistics, it seems worthwhile to consider adding a well thought out social media strategy to your marketing mix.

Facebook: 727 million daily active users on average in September 2013. 23% of Facebook users check their account more than 5 times per day; 80% of social media users prefer to connect with brands through Facebook; 77% of B2C companies and 43% of B2B companies acquired customers from Facebook (2012).

LinkedIn: 259 million users as at October: 92 million in the U.S. and 8 million in Canada.

Pinterest: more than 25 million members, over half a million business accounts and gets 2.5 billion page views per month and ‘pins’ and ‘pin-boards’ have a longer shelf life than posts on Facebook or Twitter. Young, well-educated women with disposable incomes make up 82% of active users on Pinterest.

You Tube: 1 billion unique users visit YouTube each month.

Twitter: 500 million tweets sent everyday and 75% access via a mobile device. In 2012, one million accounts were added to Twitter every day. 230 million monthly active users and 100 million daily active users as at October 2013. Estimate daily active users in 22.9 million US and 2.8 million in Canada.

In this interview with JUHLi SELBy, Social Media consultant and trainer, we explore a few of the top questions coaches have about social media in anticipation of JUHLi’s VI Coaches workshop in Victoria on Tuesday, November 12, 2013 where she will provide an in-depth overview of how coaches can leverage social media.

Delaney: Many coaches are independent small business owners. With all the choices of social media channels, what advice do you have for coaches on choosing the most appropriate media to leverage social media to their advantage?

JUHli: If you don’t have the budget to hire someone to manage your social media marketing for you, when you are doing it yourself, you need to choose wisely where you are going to spend your time. You need to consider several factors: Where you are comfortable, what social media you already use, where your target market is spending time, how much time you have available in your schedule to manage your social media strategy, and what your talents and resources are (e.g. writing articles and producing videos). Considering these factors will help determine what the best fit is for you and your business. The answer to your question is really a different answer for each person and their business.

DT: A common complaint is, “I don’t have the time”. Launching and managing a social media strategy can be overwhelming at first. What advice to you have as a getting started strategy for coaches?

JS: A big tip is to make sure you are creating the right channels for you and your talents which includes getting good advice and making sure your audience is there.

Another tip is to consider time management and setting up the tools to support your time management. For example, I use a reader (such as Feedly which works great on most devices and most browsers) to help me find and create good content to share. I also designate a specific time for my social media management.

I log into my reader, look at the dashboard with my flow of content and then I curate content to share across social channels staggering the time it goes out using a scheduling tool, such as Hootsuite, Buffer, Tweetdeck or Social Oomph, which allows you to include several

different media and cross post to them all.

Two other time management tips:

Manage the email notifications – anytime you sign up for a social media, you will get email notifications so it is wise to change the settings so that your inbox doesn’t bog down.

Organize by list or by folder where possible. – Facebook and Twitter allow you to organize by lists, so you can make a custom newsfeed.

Take some time to map it out and set up the tools and it doesn’t have to be this big overwhelming thing.

DT: What’s possible in terms of ROI with a well-managed social media strategy?

JS: What is possible with social media? It is a wonderful way to remain top of mind with contacts and it is a wonderful way to strengthen relationships with potential customers, strategic alliances, the press. An example of the benefit of developing relationships is that you could then create opportunities to write an article that a strategic alliance would post, thereby expanding your reach.

Social media can also be used to create increased awareness of your business, it can complement your email marketing, but unlike with email marketing, you can leverage your contacts’ networks through social media – your content can go forward into the newsfeeds of their contacts.

Social media can provide a good way to get referral business through the building of relationships in many ways. It does bring in leads and sales, but it really is about building relationships, which then can lead to increased leads and sales. It is two-way marketing, which takes a bit of work, so strategically you want to look at who you want to build relationship with, be it journalists, possible clients, or strategic alliances.


This is just a taste of the knowledge JUHLi SELBy has on creating a social media strategy. Learn more about how to put a social media strategy to work for your coaching business at the VI Coaches social media workshop featuring JUHLi SELBy on Tuesday, November 12th, 2013. Registration and course outline can be found here.

For more on leveraging social media tools visit these articles from the ICF Blog:

Get LinkedIn! Leverage LinkedIn to Build Your coaching Practice.

How I Got 1000 Facebook Fans in three Months

Social Networking: Stress to Success

Or read the entire Leveraging Technology issue in the ICF’s Coaching World.



CTI Co-Active Fundamentals – Introductory Coaching Course

November 22-24, 2013
Friday 1:00-5:00pm
Saturday 9:00am-5:00pm
Sunday 8:30am to 4:30pm

View Poster: cti_Victoria_BC_11-22-2013

Location: TBA

Course participants get the opportunity to explore Co-Active Coaching in a
small group, where the focus is on active participants and practical
experience rather than lecture.

Over the weekend, participants will also learn:
Listening techniques to expand awareness and improve communication

Powerful questions to empower and inspire action
Intentional relationship design to get the most out of any working
How to expand leadership presence for greatest impact as a coach and beyond.

By the end of the program, participants will have concrete tools to
immediately improve their effectiveness, as a well as a clear idea of how
to incorporate coaching into their life and work.

20 hours of approved Coach Specific Training hours as recognized by the ICF

Cost $525 ($200 off regular price of $725 if you register more than 2 weeks
prior to the course)

Register by call CTI – 1-800-691-6008 ext 655 or contact event sponsor, Sue
Jordan, CPCC at 604-417-5214 or

Abundance and the Happiness Advantage

happiness-2As we are in the season of thanksgiving, I’ve been reflecting on gratitude, abundance, and happiness. I recently watched a program on PBS entitled, “The Happiness Advantage”. Shawn Achor, a researcher on the science of positive psychology, spoke about his findings regarding the ability to experience more happiness in our lives.

In his presentation, Achor suggested that we tend to think that by accomplishing success and wealth we will ultimately find happiness. We think if good things happen to us (external factors) that we will see the happiness for which we yearn (internal joy). However, just the opposite is true. We find happiness by first working with our internal thoughts and attitudes. As we do this, the external begins to manifest events that bring us joy. The reality of finding and maintaining happiness in our lives is in understanding that we need to make a mental shift – literally change our brain. By engaging in some very simple daily acts and creating a source of positive habits in our lives, we can fundamentally shift to living in contentment and joy.

Here are five easy steps that Shawn Achor offers as a way of making that mental/brain shift in our lives:

1. Practice Three Gratitudes. Identify three specific events or things that have happened in the last 24 hours for which you can be grateful. By doing this practice your brain is actually lighting up when you are thinking and re-living that experience. By expressing a sense of gratitude for a particular experience you are in essence imprinting that experience as a positive one in your mind. He suggests

doing this activity for 21 straight days.

2. Journal. Journal or write down at least one positive experience. This act of writing, like stating something out loud, reinforces the brain’s belief. Anytime you are activating more than one of your senses, you are building neuron connections when you go beyond just thinking. You reinforce by the sound of your voice (which is why declaring positive affirmations can be literally life changing), and this is also done by the act of writing (or typing).

3. Exercise. The physical movements we add into our daily lives are also reinforcements to our brain. In the PBS special, Achor recommended adding three more smiles to your day. Smile at anyone you meet. By adding more smiles to your face your brain will register an additional level of the happiness ‘juice’ – dopamine. He suggested that if smiling feels like it may break your face, hold a pencil (horizontally not vertically) in your mouth to cause the corners of your mouth to go up. Additionally, the advantage to smiling is you get smiles back. Your actions are often mirrored right back to you.

4. Meditation. We need quiet time to focus and give thoughtfulness to our lives. This quiet refocusing is crucial to finding happiness. You can only rid the anxiety you feel by quieting the mind and focusing on what you desire.

5. Random Acts of Kindness. Achor recommended sending an email or connecting by a telephone call to someone in your circle of friends and acquaintances. This is not done via a FACEBOOK post. You need to send a personal note to someone you know. Spending even just two minutes connecting to that person will ignite dopamine in your brain again. Not only that, but your circle of real friends will start to expand and grow!

Achor acknowledged that most of us will say “I know all this stuff — this is nothing new!” But KNOWING is not the same thing as DOING! If you apply even one of these five techniques, you will find that your happiness scale may actually start to change. If you want to see huge changes then act on these recommendations for a minimum of 21 days.

View Shawn Achor’s ideas on gaining happiness to your life:

Or read his books: The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performance at Work (2010) and Before Happiness: The 5 Hidden Keys to Achieving Success, Spreading Happiness, and Sustaining Positive Change (2013)

Here’s to happiness, gratitude, and abundance,


Community Relations and the Search for the Holy Grail?

What is Going On?

On July 5th, 2013, a team of coaches,including Scott Moon Mitchell, Yvonne Mann, Kim Renee Cote, and Shigenori Murata, interested in Community Relations met in Duncan. The purpose of our meeting was to clarify, expand and formalize terms of reference for a committee responsible for supporting the role of the Community Relations Director. It is my distinct honour to communicate, on behalf of our committee, what we discussed around the table

while having lunch.

You are likely aware that there is limited understanding about what we mean by coaching even here on Vancouver Island where we generally feel there are lots of opportunities to learn about coaching. Last year, the Board morphed the Marketing/PR Director position into a Community Relations Director. The new position will focus on building relationships within the larger community by assigning three specific accountability areas – strategic alliances/partnerships, marketing, and sponsorship. As a new Director, Yvonne suggested enlisting help from others and so the search for the coaching Holy Grail began with the help of a small team.

We discussed, in some detail, the mandate of the Director role as well as the next steps in establishing a clear vision and goals to make a significant difference in raising the profile of the ICF Vancouver Island.

One of our key conclusions was that it would be crucial to include in our work a “web“ of coaches throughout the entire island, in order to harmonize and strengthen the bonds between coaches. We are confident this will raise the profile of the ICF Vancouver Island and all of its members so that individuals, communities and business leaders on the island will have easy access to highly trained professional coaches.

How Can You Help?

You can help us find the Holy Grail!! If you would like to be a part of this exciting process to raise the profile of the coaching on Vancouver Island and Gulf Islands, please contact Yvonne at or myself at

Thanks for taking the time to find out what your local ICF Chapter is doing!!

Article by Scott Moon Mitchell, BSF, CEC, ACC
Principal, Professional Insights

Member, Community Relations Committee

ICF to Add Written Credentialing Exam in April 2014

Effective April 1, 2014, all applicants for an ICF Credential, including graduates of ACTPs, will be required to complete the ICF Coach Knowledge Assessment. Both Portfolio and ACTP applicants at all three Credentialing levels (ACC, PCC and MCC) will be required to pass the assessment in order to earn an ICF Credential.

Click Here to

Social Media Training

November 12th 2013
9:00 AM – 12:00 PM
Location:  Victoria Executive Centre – 3rd Floor
CCE:  3 – Resource Development
Do you want to learn more about social media and how to make it work for you in your business?  Then we have the workshop for you!  Join us for a three hour interactive workshop with social media expert Juhli Selby. 
  • Social media and internet marketing
  • How and where to spend your social media time
  • An overview of the most popular channels – Facebook, Youtube, Instagram just to name a few.