Leveraging Social Media for your Coaching Business

Image_of_Social Media_ConceptsA few short years ago, social media seemed to be a fad, but it is clear today that social media tools are growing in significance, especially for business use. Facebook, LinkedIn, Twitter, YouTube, Pinterest, blogs and many other channels of social media are changing the way we communicate and certainly have changed the way business communicates with customers, opening the door to more engaged dialogue between customers and businesses. For coaches, social media has expanded how we can relate with our clients and our potential clients and many coaches have jumped in with both feet

and leveraged social media to expand their businesses, while others have held back.

When you consider the statistics, it seems worthwhile to consider adding a well thought out social media strategy to your marketing mix.

Facebook: 727 million daily active users on average in September 2013. 23% of Facebook users check their account more than 5 times per day; 80% of social media users prefer to connect with brands through Facebook; 77% of B2C companies and 43% of B2B companies acquired customers from Facebook (2012).

LinkedIn: 259 million users as at October: 92 million in the U.S. and 8 million in Canada.

Pinterest: more than 25 million members, over half a million business accounts and gets 2.5 billion page views per month and ‘pins’ and ‘pin-boards’ have a longer shelf life than posts on Facebook or Twitter. Young, well-educated women with disposable incomes make up 82% of active users on Pinterest.

You Tube: 1 billion unique users visit YouTube each month.

Twitter: 500 million tweets sent everyday and 75% access via a mobile device. In 2012, one million accounts were added to Twitter every day. 230 million monthly active users and 100 million daily active users as at October 2013. Estimate daily active users in 22.9 million US and 2.8 million in Canada.

In this interview with JUHLi SELBy, Social Media consultant and trainer, we explore a few of the top questions coaches have about social media in anticipation of JUHLi’s VI Coaches workshop in Victoria on Tuesday, November 12, 2013 where she will provide an in-depth overview of how coaches can leverage social media.

Delaney: Many coaches are independent small business owners. With all the choices of social media channels, what advice do you have for coaches on choosing the most appropriate media to leverage social media to their advantage?

JUHli: If you don’t have the budget to hire someone to manage your social media marketing for you, when you are doing it yourself, you need to choose wisely where you are going to spend your time. You need to consider several factors: Where you are comfortable, what social media you already use, where your target market is spending time, how much time you have available in your schedule to manage your social media strategy, and what your talents and resources are (e.g. writing articles and producing videos). Considering these factors will help determine what the best fit is for you and your business. The answer to your question is really a different answer for each person and their business.

DT: A common complaint is, “I don’t have the time”. Launching and managing a social media strategy can be overwhelming at first. What advice to you have as a getting started strategy for coaches?

JS: A big tip is to make sure you are creating the right channels for you and your talents which includes getting good advice and making sure your audience is there.

Another tip is to consider time management and setting up the tools to support your time management. For example, I use a reader (such as Feedly which works great on most devices and most browsers) to help me find and create good content to share. I also designate a specific time for my social media management.

I log into my reader, look at the dashboard with my flow of content and then I curate content to share across social channels staggering the time it goes out using a scheduling tool, such as Hootsuite, Buffer, Tweetdeck or Social Oomph, which allows you to include several

different media and cross post to them all.

Two other time management tips:

Manage the email notifications – anytime you sign up for a social media, you will get email notifications so it is wise to change the settings so that your inbox doesn’t bog down.

Organize by list or by folder where possible. – Facebook and Twitter allow you to organize by lists, so you can make a custom newsfeed.

Take some time to map it out and set up the tools and it doesn’t have to be this big overwhelming thing.

DT: What’s possible in terms of ROI with a well-managed social media strategy?

JS: What is possible with social media? It is a wonderful way to remain top of mind with contacts and it is a wonderful way to strengthen relationships with potential customers, strategic alliances, the press. An example of the benefit of developing relationships is that you could then create opportunities to write an article that a strategic alliance would post, thereby expanding your reach.

Social media can also be used to create increased awareness of your business, it can complement your email marketing, but unlike with email marketing, you can leverage your contacts’ networks through social media – your content can go forward into the newsfeeds of their contacts.

Social media can provide a good way to get referral business through the building of relationships in many ways. It does bring in leads and sales, but it really is about building relationships, which then can lead to increased leads and sales. It is two-way marketing, which takes a bit of work, so strategically you want to look at who you want to build relationship with, be it journalists, possible clients, or strategic alliances.


This is just a taste of the knowledge JUHLi SELBy has on creating a social media strategy. Learn more about how to put a social media strategy to work for your coaching business at the VI Coaches social media workshop featuring JUHLi SELBy on Tuesday, November 12th, 2013. Registration and course outline can be found here.

For more on leveraging social media tools visit these articles from the ICF Blog:

Get LinkedIn! Leverage LinkedIn to Build Your coaching Practice.

How I Got 1000 Facebook Fans in three Months

Social Networking: Stress to Success

Or read the entire Leveraging Technology issue in the ICF’s Coaching World.



CTI Co-Active Fundamentals – Introductory Coaching Course

November 22-24, 2013
Friday 1:00-5:00pm
Saturday 9:00am-5:00pm
Sunday 8:30am to 4:30pm

View Poster: cti_Victoria_BC_11-22-2013

Location: TBA

Course participants get the opportunity to explore Co-Active Coaching in a
small group, where the focus is on active participants and practical
experience rather than lecture.

Over the weekend, participants will also learn:
Listening techniques to expand awareness and improve communication

Powerful questions to empower and inspire action
Intentional relationship design to get the most out of any working
How to expand leadership presence for greatest impact as a coach and beyond.

By the end of the program, participants will have concrete tools to
immediately improve their effectiveness, as a well as a clear idea of how
to incorporate coaching into their life and work.

20 hours of approved Coach Specific Training hours as recognized by the ICF

Cost $525 ($200 off regular price of $725 if you register more than 2 weeks
prior to the course)

Register by call CTI – 1-800-691-6008 ext 655 or contact event sponsor, Sue
Jordan, CPCC at 604-417-5214 or sue@coactive.com

Abundance and the Happiness Advantage

happiness-2As we are in the season of thanksgiving, I’ve been reflecting on gratitude, abundance, and happiness. I recently watched a program on PBS entitled, “The Happiness Advantage”. Shawn Achor, a researcher on the science of positive psychology, spoke about his findings regarding the ability to experience more happiness in our lives.

In his presentation, Achor suggested that we tend to think that by accomplishing success and wealth we will ultimately find happiness. We think if good things happen to us (external factors) that we will see the happiness for which we yearn (internal joy). However, just the opposite is true. We find happiness by first working with our internal thoughts and attitudes. As we do this, the external begins to manifest events that bring us joy. The reality of finding and maintaining happiness in our lives is in understanding that we need to make a mental shift – literally change our brain. By engaging in some very simple daily acts and creating a source of positive habits in our lives, we can fundamentally shift to living in contentment and joy.

Here are five easy steps that Shawn Achor offers as a way of making that mental/brain shift in our lives:

1. Practice Three Gratitudes. Identify three specific events or things that have happened in the last 24 hours for which you can be grateful. By doing this practice your brain is actually lighting up when you are thinking and re-living that experience. By expressing a sense of gratitude for a particular experience you are in essence imprinting that experience as a positive one in your mind. He suggests

doing this activity for 21 straight days.

2. Journal. Journal or write down at least one positive experience. This act of writing, like stating something out loud, reinforces the brain’s belief. Anytime you are activating more than one of your senses, you are building neuron connections when you go beyond just thinking. You reinforce by the sound of your voice (which is why declaring positive affirmations can be literally life changing), and this is also done by the act of writing (or typing).

3. Exercise. The physical movements we add into our daily lives are also reinforcements to our brain. In the PBS special, Achor recommended adding three more smiles to your day. Smile at anyone you meet. By adding more smiles to your face your brain will register an additional level of the happiness ‘juice’ – dopamine. He suggested that if smiling feels like it may break your face, hold a pencil (horizontally not vertically) in your mouth to cause the corners of your mouth to go up. Additionally, the advantage to smiling is you get smiles back. Your actions are often mirrored right back to you.

4. Meditation. We need quiet time to focus and give thoughtfulness to our lives. This quiet refocusing is crucial to finding happiness. You can only rid the anxiety you feel by quieting the mind and focusing on what you desire.

5. Random Acts of Kindness. Achor recommended sending an email or connecting by a telephone call to someone in your circle of friends and acquaintances. This is not done via a FACEBOOK post. You need to send a personal note to someone you know. Spending even just two minutes connecting to that person will ignite dopamine in your brain again. Not only that, but your circle of real friends will start to expand and grow!

Achor acknowledged that most of us will say “I know all this stuff — this is nothing new!” But KNOWING is not the same thing as DOING! If you apply even one of these five techniques, you will find that your happiness scale may actually start to change. If you want to see huge changes then act on these recommendations for a minimum of 21 days.

View Shawn Achor’s ideas on gaining happiness to your life:


Or read his books: The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performance at Work (2010) and Before Happiness: The 5 Hidden Keys to Achieving Success, Spreading Happiness, and Sustaining Positive Change (2013)

Here’s to happiness, gratitude, and abundance,


Community Relations and the Search for the Holy Grail?

What is Going On?

On July 5th, 2013, a team of coaches,including Scott Moon Mitchell, Yvonne Mann, Kim Renee Cote, and Shigenori Murata, interested in Community Relations met in Duncan. The purpose of our meeting was to clarify, expand and formalize terms of reference for a committee responsible for supporting the role of the Community Relations Director. It is my distinct honour to communicate, on behalf of our committee, what we discussed around the table

while having lunch.

You are likely aware that there is limited understanding about what we mean by coaching even here on Vancouver Island where we generally feel there are lots of opportunities to learn about coaching. Last year, the Board morphed the Marketing/PR Director position into a Community Relations Director. The new position will focus on building relationships within the larger community by assigning three specific accountability areas – strategic alliances/partnerships, marketing, and sponsorship. As a new Director, Yvonne suggested enlisting help from others and so the search for the coaching Holy Grail began with the help of a small team.

We discussed, in some detail, the mandate of the Director role as well as the next steps in establishing a clear vision and goals to make a significant difference in raising the profile of the ICF Vancouver Island.

One of our key conclusions was that it would be crucial to include in our work a “web“ of coaches throughout the entire island, in order to harmonize and strengthen the bonds between coaches. We are confident this will raise the profile of the ICF Vancouver Island and all of its members so that individuals, communities and business leaders on the island will have easy access to highly trained professional coaches.

How Can You Help?

You can help us find the Holy Grail!! If you would like to be a part of this exciting process to raise the profile of the coaching on Vancouver Island and Gulf Islands, please contact Yvonne at Communityrelations@12.idee.ca or myself at scott.proinsights@gmail.com

Thanks for taking the time to find out what your local ICF Chapter is doing!!

Article by Scott Moon Mitchell, BSF, CEC, ACC
Principal, Professional Insights

Member, Community Relations Committee

ICF to Add Written Credentialing Exam in April 2014

Effective April 1, 2014, all applicants for an ICF Credential, including graduates of ACTPs, will be required to complete the ICF Coach Knowledge Assessment. Both Portfolio and ACTP applicants at all three Credentialing levels (ACC, PCC and MCC) will be required to pass the assessment in order to earn an ICF Credential.

Click Here to

Social Media Training

November 12th 2013
9:00 AM – 12:00 PM
Location:  Victoria Executive Centre – 3rd Floor
CCE:  3 – Resource Development
Do you want to learn more about social media and how to make it work for you in your business?  Then we have the workshop for you!  Join us for a three hour interactive workshop with social media expert Juhli Selby. 
  • Social media and internet marketing
  • How and where to spend your social media time
  • An overview of the most popular channels – Facebook, Youtube, Instagram just to name a few.

From Assessments to Action

When: Tuesday October 8th
Time: 7 PM
How: Webinar

Did you know there are more than 4,000 different assessments available today, many of them online and free? Assessments are one of the most recommended places to begin developing a leader and yet everyone seems to be using a different assessment tool. Does it matter which assessment you use? Join us as we explore how assessments can lead your clients to action.

This webinar will:

  • help you identify the questions to ask when selecting an assessment
  • increase your effectiveness in using an assessment, and
  • provide tips on coaching with an assessment you have not been trained to deliver

CCE Pending

ICF Vancouver Island Charter Chapter Presents Yvonne Mann

We are thrilled to present Yvonne Mann, an experienced professional in the field of leadership and organizational development. Yvonne has been working with assessments for as long as she can remember….“It began as a general curiosity and grew as assessments became more sophisticated and as I understood how to make them work for others. Eventually I became trained to deliver many assessments myself”.

Yvonne is a qualified facilitator of Myers Briggs (MBTI), Parker Team Survey, DISC, Leadership Practices Inventory (360), Prepare Enrich and other personal and team development tools. She works with leaders in private, government and non-profit sectors. Yvonne holds a Master of Arts in Leadership and Training (MA), is a Certified

Executive Coach (CEC) with Associate Coaching Certification (ACC) from the International Coach Federation.

In 2012, Yvonne started her own Company, LeaderShifts which focuses on working with leaders to affect organization and employee change. In addition, Yvonne teaches Organizational Behaviour to international business students at Acsenda Management School.

Bring your favourite free online assessment link to share with others!

Click Here to Register

President’s Message: Breaking Boundaries

AutumnWith the transition to fall and ‘back to school’, my thoughts have been on learning and growth. ICF President Damian Goldvarg’s recent message nudged my thinking to consider breaking boundaries. He asked an evocative question: “What are the boundaries you need to break to have a life you love and a successful coaching practice?”

He went on to say that we are seeing unprecedented growth and development in the coaching industry, and that it is “the best time ever to be in the coaching profession.” I agree! Yet, I also know this growth does not necessarily equate to our own experiences. It can be challenging on so many different levels. In these times, it is important to remember that we are not alone – that we can draw on the strength and support of our coaching community. I witnessed this in action at our recent Coaches Café, where we came together to not only share favourite tools from our toolboxes, but to engage in conversation about that which truly matters to us.

As you reflect on what is next on your path of personal and professional mastery, I invite you to consider Dr. Goldvarg’s questions: “Do you need to break any boundaries to reach out to your coaching colleagues to share your needs and challenges? How can you be connected and committed to the profession you so

love in a more tangible and real way?”

Like our ICF President, I believe that we are powerful together and can affect the world in positive ways. And, I challenge

you to reflect on what do you desire most from coaching and your ICF chapter? What are you giving that supports this possibility?

I am honoured to engage with such a wonderful group of people who do the work I love most in the world.

In appreciation,


President’s Message: It’s Been a Big Year for Our Chapter

Support and ConnectionHappy Summer! I hope everyone is enjoying the beauty and bounty of this land and season, and taking some time for relaxation, rejuvenation, reflection as well as play.

Your VI Coaches Board was hard at work this past year. I thought I would update you on where we’ve been and where we are going. Your insightful comments and candid suggestions were instrumental in the shaping of our four overarching strategic themes in September 2012 as well as how we worked to deliver on these priorities during the past term. I am proud of what we’ve accomplished on behalf of our membership:

1. Create a value-adding membership

We grew the VI Coaches membership from 110 to 135 this past year. We worked to enhance our communication in a variety of ways, starting with the new member “Welcome” package, the website, E-News, and Twitter. A “members only” page has been developed on the website. And, of course, we offered fabulous Pro-D opportunities (3 Cafes, 3 Webinars, and 2 Workshops – 8.5 CCEU credits, 203 attendees). If you haven’t already done so, we encourage you to join the newly created LinkedIn Community of Practice Group.

2. Establish strategic alliances and create collaborative partnerships

In this area we continued to strengthen our relationships with professional strategic partner associations as well as increased our subscriber list. Through the efforts of the 2012 ICW, we presented education and a cheque to Heart & Stroke Foundation. We also established ‘Legacy’ roles for Community Coach Giving (Past P), ICW (VP) & Western Region Advisory Council (P).

3. Enhance the image and awareness of both coaching and this Chapter

We successfully met the ICF Global brand compliance requirements. Member profiles on the website continued to be promoted. If you haven’t taken the opportunity to add a profile, we would invite you to do so. One of our biggest wins this year was in establishing our Pro Bono Community Coach Giving Initiative. The pilot project for this initiative is currently underway with Bridges for Women – Coaching for Mentors.

4. Build a high performance Chapter, and specifically a high performing Board

Through the SGM resolution, the annual cycle for operations was changed to a calendar year to align with ICF Global, and the term for current board extended until December 31. We continued to develop board succession and sustainability processes including developing policies (Event Submission, Social Media, and Volunteer) and revising bookkeeping processes & yearend financial reporting. We also took the opportunity to review the Association Constitution & Bylaws and prepared resolutions for the AGM.

It has been a busy and rewarding year! We as a Board have committed to continue everything we’ve undertaken for the “short year” term until December. We will be looking to you, our membership, for involvement in various committees, and an enhanced focus on community relations. We will also continue our work on sustainability processes and practices.

I would like to offer a heartfelt thank you for the dedication of the board members. It is truly an honour to work with amazing individuals who are committed to this Chapter and to the coaching profession. We’ve had a few members move on to other pursuits – a special thank you to Delaney Tosh, Tracey Gibson, and Maureen Clarke for their incredible work and service.

A warm welcome to our newest board members who have been appointed to serve until the end of the current term – Yvonne Mann is serving as the Director of Community Relations; Ricardo Manmohan is the new Director of Membership; Tracy McMicking is now the Director of Communications; and Heather Beaton is the new Director of Events. They each bring a fantastic energy and vision to their roles.

As a Board, we share a unified purpose to stand in service of our membership. Our key priorities are to engage our fabulous members, explore new ideas, expand conversations, and contribute to our community. This Chapter belongs to you – we depend on your feedback and active participation. We look forward to hearing from you and seeing you at our events and activities.

Mark your calendars for our fall Coaches Café on Tuesday, September 10th – further details coming soon.

Enjoy the rest of your summer,